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iHeartMedia Baton Rouge launches 104-1 The Vibe on KVDU-FM

iHeartMedia Baton Rouge announced today the debut  of the new 104-1 The Vibe (KVDU-FM), Baton Rouge’s R&B and back-in-the-day jams, effective  October 14, 2024. 

104-1 The Vibe on KVDU-FM

104-1 The Vibe will feature Baton Rouge’s R&B and Back in the Day Jams, including songs from  artists like Michael Jackson, Mary J Blige, Jodeci, Anita Baker and Usher. The station’s weekday  lineup will also feature legendary multiplatform personality Steve Harvey, host of the award winning “Steve Harvey Morning Show,” and R&B icon Keith Sweat, host of the popular nighttime  program, “The Sweat Hotel.” Plus, longtime personalities Bionce Foxx and newly named  Program Director Miss Monique. The station will debut commercial free for three weeks at  launch.  

Bob Murphy, Senior VP of Programming of Louisiana/Arkansas markets says “This is an exciting  and long overdue opportunity for Baton Rouge listeners to wake up with the nationally  successful Steve Harvey Morning Show and end their day with Sweat Hotel. Our Executive VP of  Programming Angela Watson-Charles brings a wealth of incredible programming success to this  launch and we’re excited to bring the multi-talented Miss Monique to Baton Rouge as Program  Director and PM drive host of 104-1 The Vibe.”

Baton Rouge Market President Aimee Lavespere  adds, “The launch of 104-1 the Vibe addresses demand for these marquis talent in Baton Rouge.  We are committed to expanding listener and advertiser options with meaningful and connected  content across our six local iHeartMedia brands.” 

Full Programming Lineup: 

  • The Steve Harvey Morning Show 6 a.m. – 10 a.m. 
  • Bionce Foxx 10 a.m. – 3 p.m. 
  • Miss Monique 3 p.m. – 7 p.m. 
  • The Sweat Hotel 7 p.m. – 12 a.m. 

For more information or to listen online, please visit 1041thevibe.com. Listeners can also visit  iHeart.com/apps to download iHeartRadio and tune in on your favorite device.

iHeartMedia is the leading media outlet in the Baton Rouge market with multiple platforms,  including its broadcast stations; live events; data; and its digital businesses and platforms,  including mobile, social and its own iHeartRadio, iHeartMedia’s free all-in-one digital music,  podcasting and live streaming radio service – with 3 billion app downloads and more than 160  million registered users.

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