iHeartMedia announced today that Marie Tolson-Overton has been named Sales Manager for iHeartMedia Philadephia stations WDAS FM, Philly’s Best R&B & Throwbacks, and Power 99, Philadelphia’s Hip Hop and R&B, effective immediately.
iHeartMedia Philadelphia has a strong cross-platform presence and includes a number of iconic brands and franchises — both broadcast and digital — encompassing – six stations comprised of Hip Hop and R&B, CHR, Latin, Alt Rock and Sports Talk formats.
iHeartMedia has the leading consumer reach and influence across multiple platforms and delivers more live programming than any other media company.
As Sales Manager, Tolson-Overton will oversee sales operations, ensuring that these heritage urban stations continue to deliver a strong return on investment for clients reaching consumers through iHeartMedia’s assets, including on-air, online, social media and live events.
She will report to Anthony Fuscaldo, Senior Vice President of Sales for the Philadelphia iHeartMedia Markets Group.
“We are thrilled to elevate Marie Tolson-Overton to this position. Marie’s passion and history with the stations, coupled with her strategic vision and dedication to client success, make her the ideal candidate to lead our sales efforts for Power 99 and WDAS FM,” said Jeff Moore, President, iHeartMedia Markets Group Philadelphia.
Tolson-Overton is a 31-year veteran at iHeartMedia Philadephia where she most recently served as a senior account executive. She previously served as Director of Marketing for WDAS FM and Power 99. Tolson-Overton is a graduate of Norfolk State University.
“I couldn’t be prouder to have the opportunity to help steer these market-leading brands with an incredibly talented group of sales professionals and iconic on-air personalities,” said Tolson-Overton.
“With my longstanding history with both WDAS FM and Power 99, I look forward to leading sales to new heights for these heritage brands while strengthening our ties to the community through strategic partnerships.”
iHeartMedia is a leading media outlet in the Philadelphia market with multiple platforms, including its broadcast stations; live events; data; and its digital businesses and platforms, including mobile, social and its own iHeartRadio, iHeartMedia’s free all-in-one digital music, podcasting and live streaming radio service – with more than 3 billion app downloads and more than 160 million registered users.
