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MTV’s Cultural Impact: Audacy Podcast Series

Audacy today announced the launch of “Who Killed the Video Star? The Story of MTV,” an eight-part original series from Audacy Podcasts exploring the cultural history, impact, and phenomenon of MTV. The series is hosted by former MTV VJ and Esquire Editor-at-Large Dave Holmes. 

MTV's Cultural Impact: Audacy Podcast Series

“Who Killed the Video Star? The Story of MTV” will launch with the first two episodes on Wednesday, March 27, 2024, on the Audacy app and everywhere podcasts are available. New episodes will be released weekly through May 8.  Listen and follow the show here: here.

For nearly four decades, MTV defined youth culture. Today, MTV has proven mortal after all. What happened? How did MTV build a brand that stayed relevant to young viewers for decades, and what has it turned into? In this eight-part series, Holmes–who was a VJ from 1998 to 2002–sits down with the people who were there to explore the question “If video killed the radio star, who killed the video star?”  

Guests include former MTV VJs “Downtown” Julie Brown, Damien Fahey, and Kevin Seal; former MTV News correspondents Gideon Yago, Chris Connelly, and Suchin Pak; Ridiculousness producer Shane Nickerson; on-air talent including Rob Dyrdek (Ridiculousness) and Eric Nies (The Real World: New York); former Viacom Music and Entertainment Group president Doug Herzog, Brian Graden, former president of Entertainment, MTV Networks Music Channels, Spandau Ballet’s Gary Kemp, and more.

“In the ’80s and ’90s, MTV was a window into an alternate universe, one full of music and art and style and sex, that commanded the attention of my whole generation. At the turn of the millennium, I climbed through that window and worked there, and found myself surrounded with the smartest, hardest-working people on Earth, people who loved music and pop culture the way I did.

MTV is still on the air in 2024, and it’s still profitable, but my nieces and nephews know it as a logo on an Urban Outfitters t-shirt. I wanted to know what happened, and where the spirit of MTV exists now. 

As I gathered the story, in real time, a few other bulletproof media brands– Vice, Pitchfork, Sports Illustrated, MTV News itself– went out of business. The story of MTV is a fascinating one in its own right, but it’s also turned out to be, in microcosm, the story of media in 2024,” said Dave Holmes. 

“Dave’s insider perspective makes him the perfect person to dissect the trajectory of the cultural phenomenon that is MTV, ” said Jenna Weiss-Berman, EVP, Podcasts, Audacy. “This series is a treat for listeners across all the generations who made MTV a part of their lives.”  

Dave Holmes was an MTV VJ from 1998 to 2002. He’s an editor-at-large for Esquire and a television personality, writer, and producer. He’s hosted shows for CBS, FX, Bravo, History, TV Guide Channel, and many others, and appeared on Comedy Central’s “Reno 911!” and “Kroll Show,” and Adult Swim’s “Newsreaders.”

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