iONE Digital, the leading digital media company creating and distributing premium content for Black and urban lifestyle enthusiasts, is proud to announce the promotion of Victoria Fleary to Vice President, Social.
This promotion marks the culmination of Fleary’s two-year journey with iOne Digital as its resident Senior Director of Social, a role that she mastered and shaped how content has appeared through their respective platforms, and her instrumental work in developing social-first sponsorship opportunities to clients and partners including Amazon, DoorDash and Procter & Gamble.
In her new role, Fleary will oversee the social ecosystem from shaping and developing social identity, strategy and leading content operations across the company’s portfolio of brands including BlackPlanet, Bossip, CassiusLife, Elev8, GlobalGrind, HelloBeautiful, HipHopWired, MadameNoire, NewsONE, and TheFumble.
She will lead in harnessing the utilization of social media to amplify editorial and video content, build engaged audiences and create sponsor-friendly opportunities and innovative partnerships, oversee social media takeovers, influencer activations and community engagement, as well as craft roadmaps to increase traffic and revenue across social platforms.
“I am thrilled to promote Victoria to Vice President of Social. For the past two years, she has been an integral part of Content leadership, having helped push the business forward in a multitude of meaningful ways and led the social team to new levels of success,” says Allison McGevna, iOne Digital’s Senior Vice President, Content.
“Victoria’s enthusiasm, knowledge and passion for our brands is unmatched and we are excited to see what she does in this next phase,” she adds.
“I am honored and excited to step into this dynamic new role at iOne. This promotion is a testament to the hard work and dedication of our incredible team.
I look forward to continuing our mission of representing Black truth and elevating the voices of our community, and I remain committed to driving innovation and authenticity as we move forward together,” now-Vice President, Social, Victoria Fleary shares.
“Victoria’s promotion is a result of the dedicated work that she has put in since her first day at iOne. Her relentless drive, creativity, and commitment to excellence in digital media has truly been an inspiration to everyone around her.
I look forward to witnessing her continued vision and execution in shaping the future of iOne’s online engagement and brand development,” says Sam Stiers, GM/EVP Digital at Interactive One.
Known as a trailblazer in the digital media landscape for her ability to seamlessly blend creativity and strategy to transform brands and build dynamic online communities, Fleary has built a track record of achieving stellar results at some of today’s biggest media networks.
Fleary’s talents left a legacy at Emmis Communications, who hired her to redefine the digital presence of HOT97.com and WBLS.com, and at Black Entertainment Television (BET) – a subsidiary of Paramount Company, where she directed the digital arm of the Brand Solutions division.
She spearheaded the network’s digital content ideation, turning creative digital first concepts into lucrative sponsorship opportunities alongside the BET Sales force.
