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Big Sean Joins the Detroit Pistons as Creative Director

he Grammy-nominated, Detroit-raised artist will provide creative strategy towards multiple team initiatives including  team apparel and in-game experience  Big Sean’s “Don Life” logo to appear on Detroit Pistons practice jerseys  

DETROIT, MI – The Detroit Pistons today announced hip-hop icon and Detroit-native Big Sean will become the organization’s  Creative Director of Innovation. In this role, Big Sean will provide creative counsel and strategic guidance on a variety of  Pistons off-the-court initiatives, including team merchandise design, in-game experience, co-branded community, and social  responsibility activation, and more.

  To kick off the partnership, Big Sean has added his Don Life logo to the Pistons practice jersey. Photos of the jerseys are  attached. “Sean is an accomplished artist, philanthropist and entrepreneur. Having spent time with him and his family I know how  deeply he cares about the city of Detroit,” said Pistons Owner Tom Gores.

“We share a common desire to use the power of  sports and entertainment to improve our community and make a positive impact on people’s lives. I’m excited to see what  we can do working together.”  Central to the partnership, the Pistons and the Sean Anderson Foundation will work together and engage Detroiters through  future community initiatives and programming.

The six-time Grammy nominee will also curate music for Pistons in-game  entertainment, including halftime performances and DJ playlists. Additionally, Big Sean will participate in creative sessions  and spearhead collaborations with the Pistons design team to launch custom merchandise line extensions.  “It’s a dream come true and a real honor to get to work with the iconic Detroit Pistons,” said Big Sean.

“I grew up in the city,  which naturally made me a fan of the Bad Boys. I would later have a Grant Hill poster on my wall and then, against all odds,  would watch the ’04 Pistons go on to win the Championship, inspiring the whole city of Detroit. I look forward to creatively  finding new ways to contribute to their legacy and continue their dedication to the community through sports, art, and, of  course, music.”  

Detroit Pistons Chief Business Officer Mike Zavodsky lauded the addition of BigSean and sees the partnership as a natural fit  for the Pistons and their newly launched D-Up brand campaign.  “Big Sean embodies everything the Pistons organization and our D-Up campaign is about – creativity, hard work, and the  people of Detroit,” said Zavodsky. “Big Sean and the Pistons are both a part of the fabric of Detroit, and we look forward to  this partnership reflecting the culture of the city we both call home.” 

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