he Grammy-nominated, Detroit-raised artist will provide creative strategy towards multiple team initiatives including team apparel and in-game experience Big Sean’s “Don Life” logo to appear on Detroit Pistons practice jerseys
DETROIT, MI – The Detroit Pistons today announced hip-hop icon and Detroit-native Big Sean will become the organization’s Creative Director of Innovation. In this role, Big Sean will provide creative counsel and strategic guidance on a variety of Pistons off-the-court initiatives, including team merchandise design, in-game experience, co-branded community, and social responsibility activation, and more.
To kick off the partnership, Big Sean has added his Don Life logo to the Pistons practice jersey. Photos of the jerseys are attached. “Sean is an accompli