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Carter’s Hustle & Shyne In The Morning Show Debuts

Carter Broadcast Group announces a new morning show, Hustle & Shyne in the Morning, on KPRS-FM (Hot 103 Jamz, Kansas City’s #1 for Hip Hop and R&B) in Kansas City, Missouri. The new show features Deona Hustle and Brian B. Shynin, and debuts Monday, November 27, 2023.

Carter Broadcast Group Reveals Hustle & Shyne In The Morning

“We are very excited about Hustle & Shyne in the Morning. For the past 15 months, Brian worked diligently by holding a strong ratings position during morning drive, not only against our main competitor, but against the other stations in the market,” said Operations Manager Myron Fears. Deona started with us 4 years ago by working nights and weekends. She took advantage of every opportunity. She’s very passionate and is a great team player. The launching of Hustle & Shyne in the Morning is a testament to the Carter Broadcast Group’s commitment to develop local talent and belief in the power of local radio.”

Hustle & Shyne in the Morning will air Monday – Friday, 6:00 a.m. – 10:00 a.m. (CST), beginning Monday, November 27, 2023.

"I'm thrilled for the opportunity to enter into a new era with an exciting morning show that’s tailor made for Kansas City. I'm even more excited to work with the uber-talented Deona Hustle. She worked extremely hard over the past several years and she will bring her creativity, a great work ethic and a tremendous ability to connect with our audience. Together, we plan to produce a show that is purposeful, positive and super-serves Kansas City,” said Brian B. Shynin.

“I'm excited and honored to co-host, Hustle & Shyne in the Morning, with Brian B. Shynin'. I appreciate the unwavering support of our CBG team. Brian has been a great mentor. My opportunity to contribute to the legacy of the oldest operated and owned Black radio station in the country is a privilege. Roughly 4 years ago, I stepped into CBG (KPRS- FM/Hot 103 Jamz) and dedicated myself to sharpening my skills, both on and off the air. Now, I have the chance to continue to do what I love, but at a higher level and with a great teammate,” said Deona Hustle.

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