Cumulus Media (NASDAQ: CMLS) announces the launch today of the eleventh installment of its exclusive multi-part audio series, Your Music First, featuring Country superstar Jason Aldean's new single, “Let Your Boys Be Country.” The campaign will air over the next eight weeks on Cumulus Media's Country radio stations across the U.S. and will share personal stories and insights from the Broken Bow Records multi-platinum singer about the making of the anthem and what the song means to him as the father of four children. “Let Your Boys Be Country” is the second single from Aldean's 11th album, Highway Desperado. The lead single, “Try That in a Small Town,” topped Billboard's Hot Country Songs chart as well as becoming Aldean's first No. 1 on the all-genre Hot 100 chart.
Greg Frey, VP of Music Partnerships, Cumulus Media, said: “It's exciting to partner with BBR Music Group and bring “Let Your Boys Be Country” by one of the format's leading voices to our listeners through Your Music First. Since the beginning with “Hicktown” and to this day, Jason continues to push Country into the future through great songs, progressive production, and the ability to connect with the audience. YMF furthers that connection by pairing the new song with exclusive audio content from Jason.”
Shelley Hargis, Vice President Radio Syndication & Group Strategy, BBR Music Group, said: “We couldn't be more excited for Jason Aldean and “Let Your Boys Be Country” to be the next Your Music First choice for Cumulus! After 28 #1 Singles, multi-platinum sales, and numerous awards including being the ‘Artist of the Decade', it's so wonderful to see Jason STILL at the top of his game, and at the top of the game in general. This song is so special too, with his son Memphis being in the music video with him. We couldn't be more proud and honored to be the home of Jason Aldean, and we are so thankful to Cumulus for choosing this as their next YMF!”
Cumulus Media debuted the high-profile Your Music First campaign in February to highlight new music in a unique way by sharing with radio listeners the thoughts of the biggest stars in different formats in a series of revealing and exclusive vignettes across AC, Alternative, CHR, Country, Hot AC, Rock and Urban formats. The shows feature artist commentary on the song, with artists presenting different aspects of their song's personal meaning, the inspiration behind the music, and insights on their life and career. Previous Your Music First campaigns have featured Valory Music Co. recording artist Thomas Rhett's “Angels (Don't Always Have Wings),” Republic Records recording artist Shania Twain's “Giddy Up!,” Capitol Records Nashville recording artist Darius Rucker's “Fires Don't Start Themselves,” Thirty Seconds To Mars' “Stuck,” Atlantic Records recording artist Janelle Monáe's “Lipstick Lover,” Broken Bow Records recording artist Lainey Wilson's
“Watermelon Moonshine,” Warner Music Nashville recording artists Dan + Shay's “Save Me The Trouble,” Atlantic Records recording artist Gucci Mane's “There I Go,” and Arista Records recording artist Mäneskin's “Honey (Are U Coming?).”
